After the resounding success of virtual reality (VR) and augmented reality (AR) collaborations, new technology has surfaced; Metaverse. The metaverse is completely changing how we interact with one another by blurring the line between the real and virtual world. With its growing popularity, many event organizer companies are becoming tech-savvy and incorporating metaverse into their business.
Metaverse is an up-and-coming technological advancement that takes virtual and augmented reality experiences to the next level. It creates a virtual 3D world that allows users to be completely immersed in another realm. In simple words, it takes people into the virtual world, so they perceive their surroundings accurate. Metaverse has already become part of many corporations using it to create event management productions.
To better understand the impact Metaverse has had and will have on the event industry, let’s dig a little deeper.
Metaverse: Combining Virtual Reality with Real Experiences
As the heading implies, the metaverse brings tactile sensations to an online world. Such productions are immensely beneficial for making webinars, and digital interactions feel much more accurate. For this reason, massive corporations such as Disney, Gucci, and Nike, among many others, have created their virtual worlds to interact with their consumers better.
But metaverse is not limited to big names only. Start-ups and other small-scale enterprises should also connect with event organizer companies to drum up their virtual realm. Doing so is incredibly important because it gives corporations an edge over their competitors.
How does Metaverse Work?
Metaverse typically starts with a fictional universe where the user gets to take on the form of an avatar. Once you have that, you can go to different locations, be with friends, and have authentic experiences without going anywhere physically.
Beneficiaries OF Metaverse
Pretty much every sector has utilized metaverse so far, cultivating benefits. However, metaverse has particularly impacted the event industry. Event management productions have been transformed radically.
Since there are no real-world limitations in the metaverse, you can go wild with your ideas. An event company can design an artificial realm for any number of events and functions. Whether concerts, meetings, or trade fairs, every mega or small-scale gathering can be created with metaverse. And the best part is that the attendees will interact with others and not simply through a screen.
The Corporate Arena
Metaverse has particularly shown to enhance the experience of online corporate affairs, such as webinars and meetings. Ever since the pandemic happened, people’s work-life has turned digital, leading to discussions on Zoom.
But with the dawning of technology, businesses can create their company’s universe and assign avatars who interact with one another. And all the while, employees remain in their seats.
In simple terms, employees work remotely without being isolated. One of the most significant disadvantages of remote working is the feeling of solitude. You do every task and meet every deadline, but all alone.
At best, you can have meetings through a screen on platforms such as Zoom, which can get quite dull quickly.
Online meetings are a decent enough medium for interaction between employees. However, they don’t give teams a sense of camaraderie with fundamental interactions. All that is resolved with the latest technological advancement, aka metaverse.
Now workers can engage with one another and participate in activities together, such as a seminar, all in a virtual world. And the best part is that there is no restriction on how many people can be together in one place at a time. With the limitless metaverse, any number of participants can come together and communicate with one another.
The Entertainment Industry
Due to the coronavirus pandemic, many artists and performers had to cancel their tours and wait for the situation to get better. But it took a while, so they resorted to online concerts.
Musicians like Dua Lipa, Billie Elish, Traver Scott and Ariana Grande had digital performances to stay in touch with their fans. And, of course, to showcase their talent. While online shows allowed stars and audiences to interact during the lockdown, they did not make up for the feeling of being in a charged crowd.
When people go to a concert, the music and performer are majorly responsible for attracting audiences. However, they are not the only two factors. Many event-goers also like to go to musical shows because of the charged atmosphere and the opportunity to meet like-minded people.
Naturally, if you are a Dua Lipa fan, you will also love to engage with others. And what better place to do so than the singer’s concert. But with online shows, you don’t get to experience that sense of belonging to one fandom, which is a part of being a fan.
Wth metaverse, all those concerns are addressed, and people enjoy being among like-minded fellows without physically going anywhere.
Metaverse enables pretty much everyone to become a gamer. Gamers get unbelievably involved in their gaming world and start to channel their avatar’s energy. Yet, they may not necessarily get to immerse in a 3D virtual realm. But of course, now they can!
One of the most popular video games, League of Legends, has an entire universe where life happens as in our world. Recently, it had a concert of Pentakill, a Metaverse band in the realm of League of Legends.
All that is to say that users get to create a life in virtual land and experience things as real. Naturally, that has enabled producers to give audiences extraordinary experiences.
The fictitious nature of the metaverse may put off many people. However, once they immerse in a Metaverse gathering, they will realize how real it feels.
All the naysayers need to participate in an event management production organized by a tech-savvy event company. Once they do that, they will know how metaverse has transformed the event industry and continues to do so.